July 16, 2020
More fully digital soft starters have been added to the AutomationDirect drives and motor controls lineup.
STELLAR® SR35 series full-featured solid-state soft starters are available in three frame sizes to control both 1-phase and 3-phase AC induction motors with 24VDC control voltage (optional 110-230 VAC). Designed for 17-361 full-load amps at 110-240 VAC (1-phase) or 200-600 VAC (3-phase), the SR35 soft starters are fully digital and use thyristors on the A and C phases for controlled reduced voltage motor starting and stopping.
SR35 soft starters provide full motor overload protection and built-in SCR failure protection. The fully programmable units have an easy-to-navigate menu structure for quick application set up and feature integrated Modbus RTU communications as well as programmable digital inputs and relay outputs for remote control. An optional remote keypad is available.
Starting at $387.00 with a 2-year warranty, the AutomationDirect SR35 soft starters are UL listed, CE, REACH, and RoHS approved.
Learn more by visiting: www.automationdirect.com/soft-starters
Editor's Pick: Featured Article

Cables and wires in industrial robots and other moving machine parts are often required to withstand extreme stresses caused by torsion. Constant repetitive movements put materials under considerable strain. At the same time, operators expect components to function perfectly and reliably throughout their entire service life to avoid disruptions, outages and safety hazards.
For this reason, at HELUKABEL, we simulate intensive and continuous torsion stresses under realistic conditions with our high-tech testing equipment in Windsbach. We have several types of apparatus for doing this because some of our customers, for example those in the automotive industry, have very precise specifications for how a torsion test is carried out. The tests show that our cables and wires withstand speeds up to 1,000°/s, accelerations up to 2,000°/s² and torsion angles up to 720°. Hence, we make sure that each product always meets our customers’ high standards, and that they receive the impeccable quality they rightly expect from us as a leading supplier of cables, wires and accessories for more than 40 years.
What Is Torsion?
To learn the answer, click here
Sponsored Content
30 Minute Live Webinar 2:30 PM ET January 19th, 2023

With PC-based automation, you can implement applications and solutions that far exceed the functions of a classic controller. SIMATIC PC-based products offer you a flexible, innovative platform with long-term availability that give you a home field advantage when meeting the challenges of the digital factory for your machines and plants.
Register now